Portrait of Alexandra Zoë Varenzakis
Fig. 01 · FounderCape Town, ZA
(a) About

Alexandra Zoë
Varenzakis MBA

A big-vision thinker: strategist, business developer, creative producer, investment advisor, consultant and networker. Alexandra is an MBA graduate who studied at Wits Business School and completed her majors at Kedge Business School in Marseille, France, majoring in International Marketing, International Business Law and Brand Management.

(b) The path

From e-commerce to prime time to strategy

Alexandra's professional experience ranges from her early career in e-commerce to working in television at South Africa's most prestigious luxury lifestyle television show, Top Billing. In that time she met the likes of Prince Harry, Antonio Banderas, Miss Universe, Precious Motsepe and world-record Olympic swimmer Tatjana Smith, along with other national and international business figures and iconic people.

Alexandra then pursued her MBA. She became well versed in business ethics and gained a global network during her year abroad in France, where she networked with students, entrepreneurs and professionals from around the world.

Her professional experience spans finance, international trade, and most recently consulting for an AI-native IP strategy firm. She holds HubSpot certifications and is currently completing an AI course with Anthropic on Claude.

(c) Education & certification

Credentials on the record

01

MBA: Wits Business School & Kedge Business School

2016 to 2019 · Johannesburg / Marseille

Majors in International Marketing, International Business Law and Brand Management. Class Vice President, MBA exchange programme at Kedge, distinctions across all four majors, and a TEDx speaker at Kedge Business School Marseille.

02

BA Dramatic Arts, Honours: University of the Witwatersrand

2009 to 2012 · Johannesburg

The foundation for a career in production, narrative and brand storytelling.

03

HubSpot Academy: SEO & Digital Marketing Certified

2022 · Remote

Certified in search engine optimisation and digital marketing practice.

04

Anthropic: AI Fluency: Frameworks and Foundations

2026 · Remote

Currently completing Anthropic's AI course on working fluently with Claude.

(d) Wellness practice

Transformation happens in the subconscious

Alexandra believes transformation happens in the subconscious , and then in implementing grounded practices. Her free time goes to gym, yoga, breathwork, cold plunges and, of course, dance.

Your Space for Wellness

Awake Your True Potential

A wellness seminar under the guidance of Christine Conradie, an expert in advanced BodyTalk, PaRama, Applied Kinesiology, LifePrint, Access Consciousness and Reiki.

with Debbie Craig

Quantum Alchemy Journey

Completed with Debbie Craig, a Neurochange Solutions consultant.

Dr Joe Dispenza · 3+ years

Advanced meditation practice

Over three years of advanced meditation practice through The Formula course and the Intensive Online Progressive course.